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Mike Carlson Motor Company

Mike Carlson Motor Company

MCMC is an industry-leading Buy Here Pay Here independent auto dealer and in-house lender seeking to streamline their operation.

 
ABSTRACT

mcmc-abstractMike Carlson Motor Company (MCMC) is Texas’ largest family-owned independent car dealer with 8 locations in and around Fort Worth. Since 1968, MCMC has sold over 250,000 vehicles and provided over 200,000 auto loans.

As a Buy Here Pay Here (BHPH) dealership, MCMC sells the car AND provides loans for the vehicles they sell. Customers return to the dealership to make bi-weekly payments, usually in cash, on payday.

ABSTRACT - Mike Carlson Motor Company
 
THE CHALLENGE

mcmc-challengeMCMC sees a surge in customers on each payday, whether it’s the 1st & 15th of the month or on Fridays. As they expanded, they needed a pragmatic payment solution for a new store. MCMC also maintains their relationship with the customer when they see them come in to make payments.

Additionally, MCMC had a vested interest in the vehicle sold to be insured. As the lien holder, providing protection to their asset is an integral part of the business plan. They were also growing tired of the sales process being interrupted by the customer leaving the lot to go out and buy insurance.

THE CHALLENGE - Mike Carlson Motor Company
 
THE SOLUTION

QuotePro enabled MCMC to take control of both their payment processing and the insurance piece of the sale of each car. The solution was a cash-accepting QuotePro Insurance Kiosk.

Building on QuotePro’s Bind Online Technology within the auto insurance space, the QuotePro Kiosk was able to deliver auto insurance after a 90 second customer interview. Basic demographic information was collected from the driver and combined with the vehicle information to generate an auto insurance quote and sale. The solution gave MCMC control of the insurance aspect of every car they sold. The customer could stay on the lot and get the insurance they needed.

The QuotePro kiosk also allowed customers to walk up and make their car payment without any assistance. The customer simply identified himself and his payment amount was presented. The customer could pay with credit/debit card, a money order and even cash. Best of all, the kiosk was able to make change for cash payments.

THE SOLUTION - Mike Carlson Motor Company
 

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